Today, I’m wondering about something.
For readers, do labels make a difference? By labels, I mean phrases like “award winning” “bestselling” “USA Today Bestseller” “NYT Bestseller”. If you see those on websites or book covers, or in blurbs, do they influence your decision to buy a book at all?
They’ve become so popular that I just kind of assumed that they must make a difference. But recently, when I was having a banner created for an upcoming event, I was wondering whether to add “award winning” to mine, since I’ve been lucky enough to win a couple of awards for my books. I put the question to my street team, asking if it would help catch their attention, or make them more likely to buy an author’s books.
I was very surprised by the response. Everyone that replied said it wouldn’t make the slightest difference, wouldn’t influence them at all. So I didn’t add it to the banner, in the end. It makes for a shorter, snappier message, too, so I think I made the right decision.
But I’d really like to get opinions from more of you. So please, if you’re reading this, leave a comment with your opinion on this. Enquiring minds would like to know…
Lucy Felthouse is the award-winning author of erotic romance novels Stately Pleasures (named in the top 5 of Cliterati.co.uk’s 100 Modern Erotic Classics That You’ve Never Heard Of, and an Amazon bestseller) and Eyes Wide Open (an Amazon bestseller). Including novels, short stories and novellas, she has over 140 publications to her name. She owns Erotica For All, is book editor for Cliterati, and is one eighth of The Brit Babes. Find out more about her writing at http://lucyfelthouse.co.uk, or on Twitter and Facebook. You can also subscribe to her monthly newsletter at: http://eepurl.com/gMQb9