To Label, or Not to Label by Lucy Felthouse (@cw1985)


Hi everyone,

Today, I’m wondering about something.

For readers, do labels make a difference? By labels, I mean phrases like “award winning” “bestselling” “USA Today Bestseller” “NYT Bestseller”. If you see those on websites or book covers, or in blurbs, do they influence your decision to buy a book at all?

They’ve become so popular that I just kind of assumed that they must make a difference. But recently, when I was having a banner created for an upcoming event, I was wondering whether to add “award winning” to mine, since I’ve been lucky enough to win a couple of awards for my books. I put the question to my street team, asking if it would help catch their attention, or make them more likely to buy an author’s books.

I was very surprised by the response. Everyone that replied said it wouldn’t make the slightest difference, wouldn’t influence them at all. So I didn’t add it to the banner, in the end. It makes for a shorter, snappier message, too, so I think I made the right decision.

But I’d really like to get opinions from more of you. So please, if you’re reading this, leave a comment with your opinion on this. Enquiring minds would like to know…

Happy Reading!
Lucy x


Author Bio:

Lucy Felthouse is the award-winning author of erotic romance novels Stately Pleasures (named in the top 5 of’s 100 Modern Erotic Classics That You’ve Never Heard Of, and an Amazon bestseller) and Eyes Wide Open (an Amazon bestseller). Including novels, short stories and novellas, she has over 140 publications to her name. She owns Erotica For All, is book editor for Cliterati, and is one eighth of The Brit Babes. Find out more about her writing at, or on Twitter and Facebook. You can also subscribe to her monthly newsletter at:

7 Responses to To Label, or Not to Label by Lucy Felthouse (@cw1985)

  1. I tend to look at title, cover and blurb if it’s in print, and those things plus a few reviews if it’s an eBook, to get a feel for whether I want to read it. A few years back when such labels were less common, I would notice if someone was an award-winning author of some kind, but these days not so much.

  2. I feel like those labels used to mean something but now, with broad usage, they are less effective. I’m an award-winning screenwriter, technically, but . . . It’s not like I won an Academy Award. So I think it only works to call yourself “award-winning” or “bestselling” if it’s an award or chart that matters. NYT Bestselling? Hell, yes. But just because you made it to the top of Amazon’s chart in a very small category that one time? Nope. The bottom line is, there are a lot of competitions and metrics out there now, but only a few actually matter. So you can technically call yourself a lot of great-sounding things, but no one cares unless it’s a big-deal award or chart. And because the terms are being so widely used now, a lot of people have tuned them out entirely. Unless you can say “Oscar-winning” or whatever, don’t bother. As for me, these things don’t sway whether I buy something or not. The cover and write-up and possibly reviews mean more to me than those labels.

  3. I tend not to notice, and in fact, chose to omit ‘best selling’ from the cover of my next book to keep it less cluttered.

  4. Since everything I read is on a kindle it does not matter to me, shared.